Mar
26

Why Pop Up Displays are the future of Trade show Exhibits

A trade show that doesn’t stand out is of no use and a waste of a great deal of money. The only way to have an effective trade show presence is to ensure that your exhibit is different from the others, standing out from the rows of exhibitors. Modular trade show displays help present your exhibit in a better light and increase the chances of it being noticed. When selecting which pop up exhibit to use, there are many different options to choose from. Advantages of using these displays include the following:

  • Easy setup
  • Portability
  • They are made of light weight materials
  • They can be used in multiple configurations

 

Pop-up display systems can be completely configured to fit your needs. First, a flexible graphic panel is attached to a spring-loaded roller. This can be used for storage. Pop up displays are usually light weight and are relatively easy to transport. Also, they do not require much on-site labor support. Some pop up exhibits are set up against straight walls, attached to fabric mural graphics. However, most pop ups are set up in a curved shape.

Custom exhibits are created on the exhibitor’s design and needs. Most often, these displays are made out of hard wall panels to create the display components. Large companies prefer to purchase a custom exhibit since it can be used at different shows in different countries. However, unlike portable modular displays, which can be transported in small traveling cases, these custom exhibits require exhibit crates for transportation, along with skids, dollies, and sometimes pad wrapping to ensure that the exhibit is safe from wear and tear.

Portable modular displays fall between pop up displays and panel and frame systems. The latter is usually a small background property, where the modular exhibit consists of an entire space. Modular displays provide the appearance of a custom exhibit, while remaining lightweight and easy to reconfigure.

A study shows that portable modular displays weigh around 60% less than a custom exhibit. It is unfortunate that no study was done to calculate the weight difference between a portable modular display and a pop up display, since that would have shown the real reason why pop up displays are in such a high demand.

Not only do pop up displays cost less than a custom exhibit, the cost of transporting them is also substantially less than that of transporting a custom exhibit. While transporting a custom exhibit, the risk of damaging the property or the exhibit itself is a possibility. This is not the case with pop up displays, which has little to no risk involved regarding damage during transportation. Also, custom exhibits are far more costly to crate and ship.

Gone are the days bulky equipment is used. In this day and age, minimalistic is the mantra, and in every field the preferable option is sleek, compact and effective. It is for these reasons that marketers prefer to use the far more popular pop up displays to the custom exhibits.

Mar
12

Buy or Rent: Better to Purchase or use a Trade Show Display Rental?

Is your company is regretfully aware that your Trade Show Display has become obsolete and it’s attractiveness has faded away? Are the graphics outdated, and now the very color scheme you once loved now makes you cringe?

Then you need to make a decision in terms of whether to rent of or buy a new trade show display. This will depend on the position of your business along with considering some important factors about it. True, trade exhibit rentals used to be considered taboo, but today’s rental options deserve consideration. Some large companies don’t want fixed assets taking up valuable space in company warehouse, or do not what the overhead of insuring and maintaining a trade show display. However, many companies would want to have their exhibits for more than 5 years and include them as a capital investment. So there’s no single answer to the question that whether renting is better that direct purchasing. There are few factors that the company has to keep in mind when deciding whether rentals would do, or if a purchase is necessary.

First, exhibitors need to look into their respective budgets. They would need to see how much money are they willing to invest for the trade show exhibits and displays. There are more costs to exhibit ownership than simply the initial purchase price, including: depreciation expense, storage costs, insurance payments, maintenance costs and refurbishment, and final disposal fees. Renting, on the other hand, only consists of the rental fees for the display booth and hardware included. A one-time display expenditure can remain part of the budget over several years; renting, in contrast, applies to single budget year only. Renting also avoids the capital funding process, unlike buying – which renders it a little better than buying in terms of being more cost-effective.

Second, exhibitors should consider whether buying or renting offers the greatest benefit to your company’s exhibiting needs. The best way to do this is by examining some qualitative and quantitative factors. For instance, purchasing would mean that every detail can be customized to your specifications, while renting may fail to meet some of your criteria. What would you be willing to deal with, or give up, for the convenience? Will the same rental always be available, or will you sometimes have to opt for a different one because your model is already rented out?Buyers can reuse headers and graphics, while renters might have to adapt from show to show which could become costly. Best to ask your trade show display dealer these questions before renting your display.

Third, an analysis of the company of its short-term and long-term goals is essential. How much will the appearance of the display matter to the business? The importance will vary with the types of businesses. Therefore is essential to be noted that: Purchasers can acquire a single exhibit and display structure for reuse for approximately 5 years, but this option is unavailable to renters. Renters usually possess limited-use applications, while buying is a good option if you exhibit at several trade shows. Also, purchasers are deprived of taking advantage of unique strategies at selected shows, while renters can take the benefits of quickly changing up their displays for selected markets. Buyers can integrate their graphics directly into the design for continuous use, however, reused of the graphics for renters is not always possible (again, check with your dealer.) Renters are free to make several changes to accomplish their desired appearance at each trade show, while buyers are bound by the custom look from the outset on. So, a smart choice is essential based on the requirements of the business.

Over all, before making the decision whether to purchase or use a display rental, the company should examine the amount of trade shows it will be planning to attend each year. how it’s trade show exhibit fits into it’s company’s marketing and sales objectives and budget; and the need for the identification of its short-term and/or long-term goals. Buying and renting both remain viable options in today’s trade show environment, the only importance being that the right choice is made based on the company’s needs.

Feb
23

Exhibitor Show for the Trade Show Industry

Well it looks like it is that time of the year again! Time sure goes by pretty fast. Exhibitor 2012 begins March 5th and ends March 7th 2012. The Exhibitor Trade Show is held in Vegas every year around the same time. If you are interested in seeing new products that have come out or are coming out in the near future then you don’t want to miss this show. This is the Trade Show of Trade Shows! Everything you need to know about the The Trade Show Industry will be held there. From Pop Up Displays, Tabletop Displays, Banner Stands, Fabric Exhibits, Truss Exhibits, Modular Displays and even Exhibit Rentals, this is the place to be. So come on out and have a great time in this wonderful business!

http://www.exhibitoronline.com/exhibitorshow/2012/overview.asp

Oct
10

Welcome to our Breeze Exhibits Blog.

Thank You for visiting our website and I hope we can help you find the products that you are looking for. I have been in the Trade Show Business since 1989 and it has always been my goal to build my business with high quality products and staff my Company with highly skilled personnel. We here at Breeze Exhibits understand that it is “Happy Customers” that makes us successful in growing our business. I am confident that once you have experience our customer service, you will have no reason to look for another Trade Show Display Supplier. We not only offer the best customer service in the industry, we also only supply products that we ourselves would only use at a Trade Show. We offer a wide range of Trade Show Products and Services including “Rental Displays”. We offer a complete turnkey solution with our Rental Exhibits so you do not need to worry about getting your Exhibit to and from the Exhibit Hall. We do it all!

I have recently hired two former Sales Representatives of Impact Displays. I started the Company Impact Displays in the early 90′s and built it up to a very successful Company with a well trained and awesome staff. I sold Impact Displays in 2004 to move on to another adventure in life and have found my way back into the Trade Show Business with the creation of Breeze Exhibits. Ron Shimasaki and William (Barry) Jones have helped Breeze Exhibits ramp up sales with their  excellent customer service and product knowledge. They were a huge force with me at Impact Displays and now they bring it to Breeze Exhibits.

In this Blog my goal is to share with you my knowledge of the Trade Show Industry that will help save you time, frustration and money. I will also post many Trade Shows that are going on in the United States. So please check back often and we here at Breeze Exhibits wish you the best success in all of your Exhibiting Adventures.

John Carreras