A trade show that doesn’t stand out is of no use and a waste of a great deal of money. The only way to have an effective trade show presence is to ensure that your exhibit is different from the others, standing out from the rows of exhibitors. Modular trade show displays help present your exhibit in a better light and increase the chances of it being noticed. When selecting which pop up exhibit to use, there are many different options to choose from. Advantages of using these displays include the following:
- Easy setup
- They are made of light weight materials
- They can be used in multiple configurations
Pop-up display systems can be completely configured to fit your needs. First, a flexible graphic panel is attached to a spring-loaded roller. This can be used for storage. Pop up displays are usually light weight and are relatively easy to transport. Also, they do not require much on-site labor support. Some pop up exhibits are set up against straight walls, attached to fabric mural graphics. However, most pop ups are set up in a curved shape.
Custom exhibits are created on the exhibitor’s design and needs. Most often, these displays are made out of hard wall panels to create the display components. Large companies prefer to purchase a custom exhibit since it can be used at different shows in different countries. However, unlike portable modular displays, which can be transported in small traveling cases, these custom exhibits require exhibit crates for transportation, along with skids, dollies, and sometimes pad wrapping to ensure that the exhibit is safe from wear and tear.
Portable modular displays fall between pop up displays and panel and frame systems. The latter is usually a small background property, where the modular exhibit consists of an entire space. Modular displays provide the appearance of a custom exhibit, while remaining lightweight and easy to reconfigure.
A study shows that portable modular displays weigh around 60% less than a custom exhibit. It is unfortunate that no study was done to calculate the weight difference between a portable modular display and a pop up display, since that would have shown the real reason why pop up displays are in such a high demand.
Not only do pop up displays cost less than a custom exhibit, the cost of transporting them is also substantially less than that of transporting a custom exhibit. While transporting a custom exhibit, the risk of damaging the property or the exhibit itself is a possibility. This is not the case with pop up displays, which has little to no risk involved regarding damage during transportation. Also, custom exhibits are far more costly to crate and ship.
Gone are the days bulky equipment is used. In this day and age, minimalistic is the mantra, and in every field the preferable option is sleek, compact and effective. It is for these reasons that marketers prefer to use the far more popular pop up displays to the custom exhibits.