Breeze Exhibits Blog

Is your company is regretfully aware that your Trade Show Display has become obsolete and it’s attractiveness has faded away? Are the graphics outdated, and now the very color scheme you once loved now makes you cringe?

Then you need to make a decision in terms of whether to rent of or buy a new trade show display. This will depend on the position of your business along with considering some important factors about it. True, trade exhibit rentals used to be considered taboo, but today’s rental options deserve consideration. Some large companies don’t want fixed assets taking up valuable space in company warehouse, or do not what the overhead of insuring and maintaining a trade show display. However, many companies would want to have their exhibits for more than 5 years and include them as a capital investment. So there’s no single answer to the question that whether renting is better that direct purchasing. There are few factors that the company has to keep in mind when deciding whether rentals would do, or if a purchase is necessary.

First, exhibitors need to look into their respective budgets. They would need to see how much money are they willing to invest for the trade show exhibits and displays. There are more costs to exhibit ownership than simply the initial purchase price, including: depreciation expense, storage costs, insurance payments, maintenance costs and refurbishment, and final disposal fees. Renting, on the other hand, only consists of the rental fees for the display booth and hardware included. A one-time display expenditure can remain part of the budget over several years; renting, in contrast, applies to single budget year only. Renting also avoids the capital funding process, unlike buying – which renders it a little better than buying in terms of being more cost-effective.

Second, exhibitors should consider whether buying or renting offers the greatest benefit to your company’s exhibiting needs. The best way to do this is by examining some qualitative and quantitative factors. For instance, purchasing would mean that every detail can be customized to your specifications, while renting may fail to meet some of your criteria. What would you be willing to deal with, or give up, for the convenience? Will the same rental always be available, or will you sometimes have to opt for a different one because your model is already rented out?Buyers can reuse headers and graphics, while renters might have to adapt from show to show which could become costly. Best to ask your trade show display dealer these questions before renting your display.

Third, an analysis of the company of its short-term and long-term goals is essential. How much will the appearance of the display matter to the business? The importance will vary with the types of businesses. Therefore is essential to be noted that: Purchasers can acquire a single exhibit and display structure for reuse for approximately 5 years, but this option is unavailable to renters. Renters usually possess limited-use applications, while buying is a good option if you exhibit at several trade shows. Also, purchasers are deprived of taking advantage of unique strategies at selected shows, while renters can take the benefits of quickly changing up their displays for selected markets. Buyers can integrate their graphics directly into the design for continuous use, however, reused of the graphics for renters is not always possible (again, check with your dealer.) Renters are free to make several changes to accomplish their desired appearance at each trade show, while buyers are bound by the custom look from the outset on. So, a smart choice is essential based on the requirements of the business.

Over all, before making the decision whether to purchase or use a display rental, the company should examine the amount of trade shows it will be planning to attend each year. how it’s trade show exhibit fits into it’s company’s marketing and sales objectives and budget; and the need for the identification of its short-term and/or long-term goals. Buying and renting both remain viable options in today’s trade show environment, the only importance being that the right choice is made based on the company’s needs.