Get it done right, get it done fast!™ with Rhonda Abrams & Betsy Bozdech
Whether it’s your first Trade Show or you're looking to improve results in the Trade Show business, this is the right book for you!
If you Exhibit at a Trade Show, will your prospects show up at your Trade Show Booth? If so, can you convert them into customers? “Trade Show In A Day” shows you how to choose the right show, select the best booth location, how to display your products or services, and most importantly, how to secure leads you get at your exhibit booth and turn them into customers.
Whether you’re planning your very first trade show or need to improve the results of your ongoing Trade Show program, “Trade Show In A Day” helps you succeed in making the most of your Exhibiting dollars!
Trade Shows are the single most important forms of marketing for many businesses in the US & Worldwide. Trade Shows are an outstanding way to find new customers, secure leads, make sales, check out your competition, and reconnect with current customers.
But a successful experience doesn't just happen. It takes knowledge & planning. This can be confusing, expensive, and time-consuming. Our book walks you through the process, showing you tricks, tips, and strategies for success.
One thing’s for sure, understanding how to plan and execute a successful trade show experience can directly affect your company's income and bottom line.
Topics covered include:
- Choosing the right place to Exhibit so you can find the right prospects
- Designing your Trade Show Booth
- Getting attendees to come to your Booth
- What to hand out to exhibitors while at your exhibit booth
- Interactive Exhibits including Pop Up Displays, Modular Displays, Banner Stands and much more.
- Dealing with all those confusing logistics
- Most importantly, turning prospects into leads and leads into, “New Customers!”
And a special section devoted to last minute trouble shooting!
Before you spend thousands on your next Trade Show, use this complete guide to insure you make the most of your trade show experience and succeed in reaching your goals!